The codes and convention carried throughout this digipak are typical to Calvin Harris music and the genre of music. There strong type, sans serif, block capitals and the colour is a strong contrast to the background image. The back ground image is featured in well known music video and includes the main singer/character of most of the videos, having him there adds to audience relationship and recognition. Similar colour scheme is used throughout most of his albums, the urban greys with a sunny tint this is typical to his genre electro-dance. Repetition to the back of the album, linking the two together shows a theme to the album, it also enforces the song in which it's taken from, promoting it. The simple design of the this Digipak is similar to others of the same genre.
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