Digipak First Proof

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Magazine Advert First Proof

This is my magazine advert first proof, I've tried my best to follow my set codes and convention with things like; fonts, colour schemes, images and layout with spaced typefaces. These codes and convention are followed through in all marketing products. I'm trying the follow a theme of crisp cuts and simple straight edged text maintaining a modern theme, which in my option fits the genre of the song. 

I've use my research of other magazine adverts to establish a good layout, one main image, simple text and sharing of features with the digipak. Kings of Leon advert has the name of the artist at the top, this catches the targets audience attention, it also stages the information down; album name, additional information and release date I also included these features. All the magazine adverts I researched include the album image as the main picture, this allows the audience to relate the two products this makes it easier to find and buy the C.D. Each advert also include a web address at the very bottom for the audience to gain more information.  

Target Audience

Target individual -Profile 

This is James west, aged 19, as you can tell he's a skate boarder, but that just one of the many things about James. James love his music, he's not picky however his favorites tend to be dubstep/electro, folk and pop, he downloads all his music, but the artists he loves, he's got the album. Socializing? not a issue, James is always looking for a good time to enjoy his life, he may not have 1000's of friends, but he has got a few really close friends he always skates and hangs around with. James isn't fussed at all about what he dresses like, he just wears what he wants and what's comfortable, plus he doesn't like spending a bomb, he mainly shops on eBay, Primark or H&M. James has a part time job, and tries to save his money, but it always goes in the first week. James loves relaxing and the summer, both of these together is his dream, exams aren't his forte. He's a funny guy and loves artistic work, living near the city gives him the most inspiration. 

Production Schedule

Florence and the machines - Magazine advert

Like the other examples this advert follows the generic codes and conventions of having the album artwork as it's main image. Having the contrast of whites and black helps the text stand out, this is important to display release dates, well known songs and album name. Having the album name helps fans search for it on the internet and on-line  An extra feature on the this advert is it tells people the variety way the Music comes in.

Album cover

The Killers - Magazine advert

Once again the advert uses the image from the new album, this shows a link between the two, helping audience recognition. This image is more basic than the one on the kings of Leon album. The advert, again, clearly displays the title of the album and the name of the band which clearly stands out due to the bold font used which does follow the both products house style. Advertising the most famous/well know song will generate interest and increase sales. 

Album cover 

Kings of Leon - Magazine advert

This advert follows the same layout, colour scheme, photography as the CD cover. This will allow customers to easily identify the CD on the shop's shelves. These code and convention help kings of leon appeal to their target audience and fan base. Having information like the most well know singles, the album name the artist name in bold capitals, strong contrasting colours between the background and text helps it stand out to potential listeners. The release data of the album is also shown and again the use of a large font makes this stand out to the audience. This also allows the advert to be easily visible from a distance.

album cover 

This is a music video by Paolo Nutini, I love this video for it's humour. The video is indie like the genre of music Paolo sings.

This is a video from "Ok Go" who are renowned for there unique and buzzard music videos. Their videos are very technical and always leaves the audience in awe every time they watch them.

Once again, another music video by "Ok go", this so different from any other video, the forward planning and attention to detail all help produce a music video you can't not watch!

This is my audience profile. This holds all the information about the person my promotional pieces are aimed at, it includes things like their hobbies, age and social life. 

Profile:

Age: 17-20

Gender: Male (could appeal to females)

Hobbies: Skating, loves specific music, social-able, has close friends, Artistic

Music: All music, mainly Dub-step, country, Pop

Purchase: limited money, spends it on things they need, maybe wastes it a lot, downloads music

Clothes: doesn't mind how they look, dresses for comfort, Primark or H&M

Magazine sketches

These are my simple sketches for my music advert, I wanted it to simple font maybe san serif and not too be cluttered with text. So you get an idea of a main picture, this follows the convention from other magazine advert of the same genre like the 'kings of Leon' and the killers. However I think it looks better with the text centered as this would conform with the other adverts, it also make the text stand out, catch readers attention.

Test Footage-Time Lapse

This test footage was captured on the 3rd October by me. I woke up at 5:30am in order to capture the sun rising and the horizon slowly lighting up. The total time of both clips is 2 hours, however I edited it down on Premiere  Pro condensing the clip into a time lapse of just 30 seconds. I created the time lapse effect by using the rate stretch tool, and dragging the clip inwards to the time I wanted.

Storyboard

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