http://www.youtube.com/watch?v=xugBguywOrM&feature=youtu.be
This is the first edit of my music video it contains a lot of convention that connect to it's genre, these convention are used throughout all the promotional products.
Cinematography of the video hold stylisations of similar video, like the ones I researched, Rudimental's - Waiting all night, has all handheld camera shots, producing the effect of a story from someone else's perspective also gives the video a documentary feel, enforcing it's realism. In the other video's I researched like The Script and Ed Sheeran's they have character established shot where you focus on the characters and individual identify that the video is going to feature them. In my music video I used this concept, however, I used the establishing shot on the location where the person feature most in the "film", this tells the audience about the main "character" without physically showing them. This is an idea taken from Barthes narrative theory of the enigma code of with held information. At the beginning of Rudimental's video, there's lots of low angle, handheld shots, throwing the audience straight into the action, producing pace, along with the busy street sounds, it engages the audience to the video. At the beginning of my video I took elements from this but detailed them to the establishing shot of the city, then I used low angle shot to inducing the character who perspective the audience will be following, the shots the vary but maintain a low angle, to show the mass of the city and the drama it holds. Using these hand held shots it enforces the narrative of this persons journey. Then we move along the track to steady bass beat, I used mid and mid close up shots to establish each character in the video, this adds to the narrative but introducing "characters". Near the end of the Rudimental's video, after Kurt has recovered from the injury, a low angle and panning shots, focuses souly on his success of recovery as he's is able to ride again. I used these shot types with the first "drop" in my song, to produce the same effect as the skater fails to make a trick, but finally succeeds the planning shot shows the process, which then moves into a close up shot, showing his reaction after completing the trick.
This is the first edit of my music video it contains a lot of convention that connect to it's genre, these convention are used throughout all the promotional products.
Cinematography of the video hold stylisations of similar video, like the ones I researched, Rudimental's - Waiting all night, has all handheld camera shots, producing the effect of a story from someone else's perspective also gives the video a documentary feel, enforcing it's realism. In the other video's I researched like The Script and Ed Sheeran's they have character established shot where you focus on the characters and individual identify that the video is going to feature them. In my music video I used this concept, however, I used the establishing shot on the location where the person feature most in the "film", this tells the audience about the main "character" without physically showing them. This is an idea taken from Barthes narrative theory of the enigma code of with held information. At the beginning of Rudimental's video, there's lots of low angle, handheld shots, throwing the audience straight into the action, producing pace, along with the busy street sounds, it engages the audience to the video. At the beginning of my video I took elements from this but detailed them to the establishing shot of the city, then I used low angle shot to inducing the character who perspective the audience will be following, the shots the vary but maintain a low angle, to show the mass of the city and the drama it holds. Using these hand held shots it enforces the narrative of this persons journey. Then we move along the track to steady bass beat, I used mid and mid close up shots to establish each character in the video, this adds to the narrative but introducing "characters". Near the end of the Rudimental's video, after Kurt has recovered from the injury, a low angle and panning shots, focuses souly on his success of recovery as he's is able to ride again. I used these shot types with the first "drop" in my song, to produce the same effect as the skater fails to make a trick, but finally succeeds the planning shot shows the process, which then moves into a close up shot, showing his reaction after completing the trick.
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